Case study · Backend / AI · Client lead eng
Ronron: realtime CRM infrastructure for high-velocity real estate agents.
Lead Backend & AI Engineer · ronron.io
A predictive real estate CRM where automations, live connections, and Postgres-backed workflows do the heavy lifting — led from the backend and AI side for an external product team.
Context
Real estate teams drown in leads, callbacks, and listing updates. Ronron needed infrastructure that could keep agent workflows fast: automations for repetitive work, WebSockets for live state, and a database foundation that would not fold under concurrent use. Tanish owned backend and AI engineering as lead — shipping under another team’s product vision and deadlines.
Problem
Off-the-shelf CRMs either lack domain-specific automation or collapse when you bolt on AI scoring, transcription follow-ups, and live multi-agent usage. The backend had to be intentional.
Approach
- —Anchor on PostgreSQL as the system of record for listings, clients, and workflow state.
- —Use Python automations for transcription, follow-ups, and pipeline tasks that should never depend on a human remembering.
- —Keep WebSocket connections for live agent experiences instead of polling theatre.
- —Integrate external APIs carefully so third-party failures do not corrupt core CRM state.
What shipped
- —Backend architecture for a predictive real estate CRM
- —Python automation layer for agent-adjacent workflows
- —Active WebSocket paths for realtime collaboration
- —API integration surface for the wider product ecosystem
Outcomes
- —CRM backend shaped for agent velocity rather than generic contact storage
- —Automation paths that reduce zero-touch busywork around leads and follow-ups
- —Proof of lead-engineer execution for an external stakeholder — not only founder-mode products
Stack & surfaces
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FAQ
- What did Tanish own on Ronron?
- Lead backend and AI engineering — data layer, automations, realtime paths, and integrations.
- Was this no-code?
- No. The hard parts were custom backend systems, automations, and live connections.
- Looking for similar lead-engineer help?
- See founding-engineer engagements or contact mailtanish.me@gmail.com / +91 93406 08328.